The California construction contractor industry – with over 300,000 general contractors alone – is one of the most competitive regions in the country. From San Diego to San Francisco, you’re competing against dozens if not thousands of people for the same jobs.

With the intensity of competition for limited jobs by contractors who all have similar skills, and deliver similar services, one of the best ways to gain a competitive advantage as a contractor is through marketing.

Furthermore, most contractors are doing the same thing when it comes to marketing – joining the local chamber of commerce, creating a business profile for Facebook, and putting your logo and contact info on your work truck. This means that the competition for marketing your services as a contractor is just as intense as the jobs themselves.

With that in mind, the best way to gain an advantage over your competition and win more new clients is by going further than the traditional pathways to your new clientele.

The real way to win new clients as a California contractor is to seek out marketing opportunities that aren’t saturated with your competitors’ messaging already.

Here’s five ways to go above and beyond with your marketing to find those new clients for your contracting business.

1. Develop Relationships With Real Estate Professionals and Organizations. Working together with real estate folks is an obvious route to finding new clients. For example, realtors will often have little bits and bobs to address on their various properties, while sellers may need reno work to get the home in perfect condition before a sale. Alternatively, new buyers might want to make improvements so that the home will better suit their needs. Over time, having just a few realtors, developers, home inspectors, and other RE professionals in your network can give you a big boost in referrals.

2. Workshops. Workshops are a great way to meet your clients directly while also demonstrating your skills and personality at the same time. If you can show your clients how to update their kitchen or install a new closet system, you’re the first person they’ll call when they need help with their home.

3. Parties. Sounds weird, right? But everyone loves a party – especially when there’s something in it for them. Throw a customer appreciation party and give them free food and drink – and maybe even a discount on their next service. Bring together local construction-adjacent professionals to build connections and confidence in your name and company. Plus ones are extra, extra invited!

4. Video Ad Campaigns. Online ads are a great way to gain attention for your business, but VERY FEW companies actually advertise their company through moving pictures. With a video ad campaign, you can add life and personality to your business, while also demonstrating what the customer can expect before, during, and after the process. Video campaigns represent incredible potential to ease customers’ fears about you and your service – so they’ll be more likely to call you when a problem arises.

5. Billboards. You’ve seen the car wrap and you’ve seen the banner on the job site, but why do so few construction professionals advertise their services on billboards or similar out-of-home advertising platforms? Marketing a construction business is 90% awareness, and outdoor advertising is incredibly effective at increasing the number of people who are aware of your business. For most construction jobs, that’s enough for people to call you over your competitors.

The Bottom Line: Think Outside The Box (Or Screen)

To win more clients than your competitors in one of the world’s most competitive construction landscapes in the world, you have to think outside the box to find them.

The best way to get people to pay attention to you is to do something that grabs their attention – and that means not doing the same thing everyone else is doing. Take some time and write down some special and interesting ways you can reach your local audience – you know it better than we ever could!