California’s construction industry demands that contractors not only excel in their craft, but also in the realms of business administration, strategic planning, and regulatory compliance to stay competitive and thrive.
Many a contractor has to learn the hard way that being a contractor is inseparable from being a business owner. In order to be a successful contractor, you need to be a successful business owner and operator.
With that in mind, this guide covers some of the essential practices that contractors need to know â like financial management, project management, risk mitigation, and so on. While this is just the tip of the iceberg when it comes to business administration, this is a good platform to start from.
Financial Management
Building A Solid Accounting Foundation
- Implement robust accounting software like QuickBooks Contractor or Xero, enriched with construction-specific features, to capture and automate financial transactions, facilitating real-time insights into financial health, streamlining tax preparation, and supporting strategic decision-making.
- Regular financial reviews, including monthly analyses of balance sheets, income statements, and cash flow statements, are imperative for maintaining fiscal discipline, identifying discrepancies early, and ensuring the business’s financial stability.
- Annual audits, conducted internally or by external professionals, play a pivotal role in validating financial practices and compliance with Generally Accepted Accounting Principles (GAAP).
Budgeting and Cash Flow Management
- Budget preparation, an exercise in forecasting future revenues against projected costs, is fundamental in navigating the financial complexities of the construction industry. This involves a thorough analysis of past financial performance, market trends, and upcoming project pipelines, incorporating a contingency buffer to address the unpredictable nature of construction costs.
- Positive cash flow, the lifeline of any contracting business, necessitates stringent invoicing protocols, timely billing, and effective negotiation of payment terms with clients and suppliers alike.
Financial Ratios and KPIs
- Defining your ideal financial goals is critical to success as a contractor. Without accurately predicting your costs and income, you wonât be able to stay afloat.
- The best KPIs are S.M.A.R.T.
- Specific: Define clear and precise goals. For instance, rather than aiming to ‘increase sales,’ set a goal to ‘increase new home construction contracts in Southern California by 15% by the end of the fiscal year.’
- Measurable: Ensure that each goal has a corresponding metric or set of metrics that can be tracked and measured over time.
- Achievable: Evaluate your current resources and capabilities to assess what can realistically be achieved. If necessary, outline the steps required to develop the capabilities needed to meet your goals.
- Relevant: Align goals with broader business objectives and market opportunities in California. Each goal should contribute to the long-term success and growth of the business.
- Time-Bound: Set deadlines for achieving each goal to maintain a sense of urgency and focus. These should be reviewed regularly and adjusted as needed in response to changes in the business environment.
- Financial ratios, such as liquidity ratios (current ratio, quick ratio) and profitability ratios (net profit margin, return on assets), alongside KPIs like average collection periods and work-in-progress schedules, are indispensable tools for monitoring the financial health and operational efficiency of a contracting business.
Project Management
Project Planning And Execution
- A comprehensive project plan outlines objectives, scope, resource allocation, and timelines, serving as a blueprint for execution. Key components include the development of a Work Breakdown Structure (WBS), meticulous resource planning, realistic scheduling, and proactive risk management strategies.
- Project management software solutions, such as Procore, Buildertrend, or PlanGrid, are essential for enhancing project oversight, facilitating seamless communication among stakeholders, and ensuring project deliverables align with client expectations.
Communication And Timelining
- Clear, concise, and consistent communication strategies are crucial for maintaining stakeholder engagement and ensuring the smooth progression of projects. This encompasses regular updates, transparent sharing of challenges, and collaborative problem-solving.
Risk Management
Comprehensive Risk Assessment and Mitigation
- In the construction industry, risk management is absolutely essential to success. Any contractor worth their weight will know the risks that come with construction in general â you must be able to manage business risk as well!
- The best approach to risk management begins with the identification and analysis of potential risks, followed by the development of a detailed risk management plan. You need to have a long list of plans of action, ready to go into effect when things go bad.
- This risk management plan should outline strategies for risk avoidance, mitigation, or transfer, and include the assignment of responsibilities, budgeting for risk management activities, and ongoing monitoring.
Human Resources
Cultivate a Trustworthy, Skilled Workforce
- One of the best ways to find reliable contractors is by asking trusted subcontractors or employees for recommendations or referrals. If you can trust them on your construction site, you can probably trust their recommendations â but always use your best judgment.
- No-call, no-shows are not only possible but highly likely in the construction industry. Thatâs why trustworthiness and reliability are two of the best characteristics of a construction worker.
- Investing in ongoing training and development programs ensures that you can stay ahead of the curve without spending a bunch of time and energy yourself while fostering a strong team culture enhances employee engagement and productivity.
Marketing and Client Acquisition
Think Strategically
- Identifying your target market and differentiating from your competitors is the core of effective marketing strategies. Once you know what you offer and how itâs better than your competitors, you have your marketing strategy.
- Use a variety of marketing channels to reach your end customer. Donât just focus your advertising on Angieâs List or Google Ads. If youâre investing in marketing, itâs wise to split your budget across a number of channels to increase visibility and potential for conversion.
Regulatory Compliance
Staying Compliant With California
- Obtaining and maintaining a California contractor’s license, adhering to state-specific building codes and environmental regulations, and staying informed of legislative changes are non-negotiable aspects of being a contractor. Period.
- The penalties for non-compliance can include jail time on top of mandatory fines, compensatory damages, hits to your credit and reputation, lost business, and so on.
- Check with the CSLB for any and all questions related to regulatory compliance.
IT and Construction
Investing In IT Is Essential
- Adoption of the latest technological tools, from accounting and project management software to CRM systems and advanced design tools, is critical for streamlining operations, enhancing efficiency, and delivering superior client service.
- Defer to an experienced IT consultant or managed IT service provider for a cutting edge in this area. You can also check with your peers to stay up-to-date with the latest breakthroughs and useful tech for construction.
Resources for Ongoing Support and Information
Contractors State License Board (CSLB): The CSLB is the end-all, be-all when it comes to the business of contracting. Go here for comprehensive resources on licensing, regulations, and consumer protection.
California Department of Industrial Relations (DIR): Provides information on labor laws, workplace safety, and workers’ compensation.
Associated General Contractors of California (AGC CA): A trade association offering advocacy, education, and networking opportunities for general contractors.
California Building Industry Association (CBIA): The CBIA is a great trade association for anyone involved in the industry. The CBIA can help members navigate the complexities of the construction industry in California.
The American Institute of Architects, California (AIA CA): While not construction-related exactly, the AIA can help by providing guidelines and educational resources related to design and building standards.
OSHA Training Institute Education Centers in California: If youâre in construction, you need to be OSHA-compliant. Make sure you know the rules.
Construction Financial Management Association (CFMA): Provides education and networking for construction financial professionals.
SmartMarket Reports by Dodge Data & Analytics: This is a good great place to find insights and trends in the construction industry.
Conclusion
This is just the beginning of the story when it comes to business administration for construction contractors. This is a well that goes deep. Very deep.
The truth is you simply canât be an uneducated construction worker who goes around and bangs a hammer for twenty bucks and a sandwich these days. If youâre an independent construction contractor, you need to be a business owner as much as you need to know arc welding, or else youâll never finish first in the race to the top of Construction Mountain.