National Association of Home Builders Reports: As Downturn Lingers on, Remodelers Toss ‘Business as Usual’ Out the Window
“You used to be able to upsell,” Hogdon added. Now remodeling customers “are looking for the biggest bang for the smallest buck. There is no more keeping up with the Joneses. They are looking at the contractor for guidance,” and are searching for products that are “serviceable” and not at “the highest end.”